Coca-Cola Consolidates Marketing For Most Well-Known DrinksCoca-Cola, under pressure as consumers shift away from sugary drinks, is unveiling a new campaign that for the first time unites its most well-known slate of drinks under a single marketing theme.
Ad Blockers Rise As Ads Annoy, Bog Down WebsitesWhile ad blockers help users navigate websites, they also threaten the livelihood of websites and publishers that depend heavily on advertising revenue.
Perry Announces Chicago Ad Buy Touting TexasGov. Rick Perry announced Monday a week-long print and Internet ad buy in Chicago claiming that the "Escape route from Illinois to economic freedom leads to Texas."
Irving ISD Wooing Corporate Advertisers For SchoolsIn hopes of bringing in more revenue, the Irving Independent School district has joined a national advertising network specifically for schools. The hope is to sell corporate ad space for hundreds of thousands of dollars a year.
2 Dating Websites Sued Over Soldier's Photo In AdsTwo dating websites, including one based in Dallas, are being sued for allegedly using a fallen soldier's photo without permission in ads.
DISD School Naming Rights Could Soon Be For SaleSchool lunch in the Carl’s Cutlets Cafeteria…reading and research in the Bonkers For Books.com Library… and finally a Friday night game at the Stan’s Sturdy Staircases Stadium. Sound crazy? Maybe not in the DISD.
Wrong Team: Paper Runs Ad Touting Miami Heat WinThe Dallas Mavericks' win over the Heat is a huge upset for fans in Miami. Making matters worse, an ad in the local paper has mistakenly congratulated the Heat on winning.
Districts Warming Up To Idea Of School Bus AdsSome school districts met the idea of putting ads on local school buses with opposition. Now, as a number of North Texas districts fight budget shortfalls, schools are getting on board with the idea.
Warnings Issued After North Texas Company E-Mail BreachWith the possible theft of millions of consumer email addresses from a North Texas-based advertising company, several large companies have started warning customers to expect fraudulent emails.
Dallas Company Absorbed In Paper Towel Ad FightProcter & Gamble Co. has picked up backing for its challenges to paper towel advertising by Kimberly-Clark Corp.