Starbucks Says 'Unicorn' Proves Its Digital SavvyStarbucks is pointing to the 'Unicorn Frappuccino' as an example of its digital savvy, and its ability to ride out of a slump. Though the online chatter about the drink wasn't entirely positive, it drove traffic into stores.
Starbucks Unicorn Frappuccino Under Scrutiny For Health ContentsThe new Starbucks Unicorn Frappuccino is coming under attack from a health department for its poor nutritional contents.
Starbucks Barista Rants About 'Unicorn Frappuccino'Starbucks has introduced a sweet and sour drink called the Unicorn Frappuccino, but one of the company's baristas has taken to social media hoping to make orders for the buzzed about item disappear.
Starbucks Introduces 'Unicorn' Color-Changing DrinkThe new 'Unicorn Frappuccino' at Starbucks starts out purple with a sweet and fruity taste. It changes to pink and tart after being stirred. It will only be available from April 19 to April 23.
Starbucks CEO Stands By Pledge To Hire RefugeesStarbucks CEO Howard Schultz presided over his last annual shareholder meeting as head of the company Wednesday by standing by its pledge to hire refugees and expanding on goals to hire veterans and at-risk youth.
After 35 Years, Starbucks Ready To Enter ItalyHoward Schultz's vision for Starbucks was largely inspired by the coffee bars that he saw on his first trip to Milan more than three decades ago. Now, the CEO is ready to make the leap into the country that gave espresso to the world.
Starbucks Launches Voice Ordering Via App, Amazon's AlexaAmazon's Alexa is now able to order up a latte. Starbucks says it's partnering with Amazon's voice platform to offer what it calls "on command" ordering.
Uncommon Grounds: Local’s LivingroomMany coffee houses provide a place for people of all walks of life to gather.
Uncommon Grounds: Artisan CoffeeMaking the best coffee for the customers is a passion for many artisan coffee houses.
Uncommon Grounds: The Craft Of CoffeeFrom the spaces shared to the baristas serving, there’s a lot that goes into elevating the craft of coffee.
Uncommon Grounds: PhilosophyThere is a philosophy behind every cup at Roots Coffeehouse and Avoca Coffee Roasters.
Starbucks Planning 12,000 New LocationsStarbucks plans to open 12,000 new locations within the next five years, boosting the total number of its coffee shops worldwide by almost 50 percent. The company outlined its growth plans before investors on Wednesday.

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