Best Ways To Celebrate Kwanzaa In DFWKwanzaa, a celebration of African-American heritage, continues to grow in popularity across the country. DFW offers a variety of events that promote African American culture and education, and showcase immense talent. Enjoy young students singing hymns, gospel and classical music. Learn more about the rich culture in area communities. Kwanzaa begins Dec. 26 and ends on New Year’s Day, a cultural holiday rather than a religious one that focuses on unity, self-determination, responsibility, collaborative economics, purpose, creativity and devotion, and it's all right here in Dallas Fort Worth.