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J.C. Penney

TV personality Ellen DeGeneres at the 2012 People's Choice Awards. (credit: Kevin Winter/Getty Images)

JCPenney Hopes Ellen DeGeneres Can Boost Its Image

As J.C. Penney Co. aims to re-invent itself, it’s hoping a famous former employee can help out. Talk-show host Ellen DeGeneres will make store appearances and star in a new TV ad campaign.


A sign marks the location of a JCPenney store. (credit: Getty Images/Scott Olson)

JC Penney Pulls Back Holiday Expectations A Bit

J.C. Penney Co.’s chairman and CEO says the department store operator is well positioned for the holiday season, but that it has pulled expectations back a bit.


Ginger Undercover for Scarcity

Experts: Sale Price Often The Same After Advertisements End

With back-to-school shopping in full swing, storefronts big and small are often adorned with advertisements filled with eye-catching phrases like “one-day-only” and “biggest sale.” But how often is that true?


A sign marks the location of a JCPenney store. (credit: Getty Images/Scott Olson)

J.C. Penney names Apple retail exec as new CEO

PLANO (AP) – J.C. Penney Co. is looking to bite into the magic of Apple. The Plano-based department store chain has named Ron Johnson, who pioneered Apple Inc.’s retail stores, its next CEO. He will […]


Thousands Of Dollars In Jewelry Stolen

In Burleson, someone swiped $40,000 to $50,000 dollars’ worth of jewelry from behind the counter of a JCPenney store.