Rudolph the Red-Nosed Reindeer
I love December. Not just because it is the last month of the year and a time to be with family, but because there are a lot of holiday shows that CBS and CBS 11 airs.
Do you recall, the most “Perfect Christmas Crowd-Bringer” of all? That’s how executives at Montgomery Ward originally described Rudolph the Red-Nosed Reindeer, who first appeared in a 1939 book written by a company advertising copywriter and given free to children as a way to drive traffic to the stores.