By Barbara Schwarz, NewsRadio 1080 KRLD

McKINNEY(CBSDFW.COM) – McKinney-based Blockbuster is getting into the video streaming business…but it’s not open to everyone.

The catch to Blockbuster’s $10 a month streaming video service is it’s only available if you also subscribe to their new parent company, Dish Network.

SMU business professor Mike Davis says Blockbuster is limiting itself. “If they’re going to do this, I see no reason why they shouldn’t do it as big as they possibly can. There’s an opening for more on demand, and Blockbuster has the library.”

KRLD’s Barbara Schwarz reports:

He says Netflix made a big mistake by changing their pricing model. Netflix used to offer streaming and by mail DVD’s for $10 a month, but split those divisions and raised prices.

Davis says Blockbuster better be careful and not to do anything to hurt itself, because there are other companies offering on demand too.