DALLAS (CBSDFW.COM) – The formal arrival of the holiday season transformed the center of downtown into a boulevard of bold colors and a mass of smiling families Saturday.

Something festive was afoot on Main Street, even 10-year-old Darrielle Clark knew that.

“When I usually come down here, it’s not like this at all,” she said.

Saturday’s City Lights kickoff festival featured the holiday window dressings of the landmark Neiman Marcus. Santa Claus – sans reindeer – arrived, festively waving to the thousands who lined the street.

“It’s amazing,” said Plano resident Irene Ramirez. “It’s a spectacular sight to see.”

See for yourself: