KELLER (CBS 11 NEWS) – FnG Eats Restaurant goes out of its way to buy products and services in its hometown of Keller and to stay involved in the community.

“They know we support local projects here and they get the point,” said owner and chef Bob Stephenson. “It’s all about supporting the local community. And that’s what drives our business.”

But Chef Stephenson knows the concept of keeping money in Keller by searching out local businesses doesn’t always bring customers to his tables.

“I have people who come in my store every day who say we didn’t know you were here until we drove by or, someone told us about it.” Stephenson said.

But beginning Wednesday, FnG and more than 500 other Keller businesses will be online on a revamped website called Keep it in Keller.

Keller Economic Development will put any local business online, give them a webpage, and even advertise their specials free of charge. And more importantly, the new website easily goes mobile.

The idea is to clearly mark Keller’s territory in the crowded marketplace surrounding it — and the financial stakes are high.

“One of the tools for the website and the goals for the website was to make residents aware of what businesses are actually in the city limits,” said Deanna Beseda Reaves, Keller Economic Development Director. “With all the different cities on the border, it does get confusing. And that sales tax is very important for us. It paves roads and buys police cars and goes to our parks and recreation system.”

The new focus on supporting Keller business is one of the reasons Tammy Hamilton is opening a new interior design studio there.

“Oh, I’m excited,” Hamilton said. “I’m excited to do business in Keller and for everything they have to offer.”

And what it will soon offer is a way for people to easily find ways to keep their money in Keller.

(©2014 CBS Local Media, a division of CBS Radio Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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