UFC fighters will wear uniforms made by Reebok next year after the promotion agreed to a sponsorship deal with the sports apparel company.
UFC CEO Lorenzo Fertitta said the six-year deal will change the aesthetics and economics of the world’s dominant mixed martial arts promotion by creating a professional, standard look for fighters’ shorts and additional gear in a famously individualistic sport.
The uniforms will be revealed shortly before the fighters don them in July.
The UFC will no longer allow its fighters to sell sponsorship patches on their trunks, a time-honored tradition in MMA and boxing.
UFC President Dana White and Fertitta said the new deal largely will make up for the lost revenue, and the fighters still can have sponsorship deals outside the octagon.
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