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FORT WORTH (CBSDFW.COM) – A deaf man in Turkey received an amazing surprise recently. Total strangers in his town learned sign language, just for him, and set out to make his day a little bit easier.

It was all part of an ad campaign for Samsung, which recently opened video call centers for hearing impaired customers to receive help. But regardless, the impact was priceless.

Crews spent a month setting up cameras around town and teaching town members how to sign various phrases. Then, on an ‘ordinary day’ for the man and his sister, everyone began to communicate using sign language. At the end of the day, crew members revealed how it was all pulled off.