AUSTIN, Texas (AP) — Blue Bell Creameries will survive the crisis caused by a recent recall of products prompted by a finding of bacterial contamination in some of its products, experts said, but they say it will take a lot of work and a lot of money.

The U.S. Centers for Disease Control and Prevention reported earlier this month that three people in Texas had the same strain of listeria bacteria linked to some Blue Bell ice cream products previously found in five others at a Wichita, Kansas, hospital. Three of the five in Kansas died.

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The Austin American-Statesman reports veteran “crisis guru” Gene Grabowski has been advising the Brenham, Texas-based creamery. He says Blue Bell has worked around the clock since the listeria concerns arose to identify and correct any contamination sources.

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