DALLAS (CBS11) – A local pie shop, Emporium Pies, earned plenty of praise – and a pinch of criticism – for a promotion asking customers to bring in their clocks.
It was inspired by 14-year-old Ahmed Mohamed, the Irving student arrested after he brought a homemade clock to school.
Customer Alexandra Romero didn’t hesitate to pull the clock off her wall for the promise of 20% off her purchase.
“First of all, I highly, highly agree with what they’re doing. Second thing is, I love their pie!” she said.
Owner Megan Wilkes says she saw some backlash on social media, after announcing the deal, with some people accusing the shop of profiting off controversy.
“It went a lot more viral than we expected,” she said.
Wilkes said she was just hoping to turn a bad situation into something good.
The shop is donating 20% of the day’s sales to UT Dallas’ Center for STEM Education and Research and doesn’t expect to make any profit from the promotion.
It also has a long-standing deal for police – a free slice of pie for those in uniform.
“Pie is the new doughnut!” jokes co-owner Mary Sparks.
“Anytime you come here you not only will you be served, but you’ll get something – a complimentary slice of pie – because we really appreciate that you put your life on the line every day,” Wilkes promised officers.
Local Muslim college students, Sarah Shaikh and Hiba Khan, say they were initially stunned by Mohamed’s arrest, but they’re happy to see an overwhelming show of support.
“Seeing the response that the community has had, it kind of gave everyone a lot more hope for the future,” said Shaikh.
The shop is now trying to reach Mohamed himself to offer him free pie, too.
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