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DALLAS (CBSDFW.COM) – From 1960 to 1963, the Dallas Cowboys won only 13 games under Tom Landry.

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So, what did Cowboys owner Clint Murchison do in 1964? He signed Landry to a 10-year contract extension, which stands as the 40th greatest moment in Cowboys history.

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While the media was shocked by the move, former Cowboys director of player personnel Gil Brandt said that Murchison never thought twice about the decision. “Clint Murchison recognized and realized what Tom was,” Brandt said in a recent interview. “Tom was a person that could have been successful as a banker, a senator. He had a great, great understanding of everything. Clint just said, ‘I can’t find somebody better than him to run the team, so we aren’t going to make a change.'”

The patience paid off, as Landry built the Cowboys into becoming America’s Team.

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In his 29 seasons, Landry coached the Cowboys to 13 division titles, five conference championships and two NFL titles.