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NEW YORK (CBS NEWS) – CVS receipts have become a punchline thanks to their yard-long length, prompting a parody Twitter account and prompting one man to build a mummy costume from them.
But CVS is now vowing to cut down on the paper clutter by going digital with its receipts, at least for members of its rewards club. The option will roll out in June, when ExtraCare Rewards members will be asked if they want to continue receiving paper receipts or switch to digital records. The change was announced Friday.
The ploy may be designed to get more consumers to sign up for CVS’ rewards program, given that the company said to receive digital receipts, customers need to “complete a one-time opt-in process in store that includes enrolling in the ExtraCare Rewards program if they are not already a member.”
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