Follow CBSDFW.COM: Facebook | Twitter

Following a nearly nine year run, the brewer of Dos Equis beer has decided the face of world’s “Most Interesting Man” is ready for a new, more interesting, man.

The original character played in TV ads by veteran actor 77-year-old Jonathan Goldsmith, is out.

On Wednesday, Dos Equis revealed the face of the new “Most Interesting Man in the World,” actor Augustin Legrand.

(©2016 CBS Local Media, a division of CBS Radio Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)