CINCINNATI (AP) – Kroger will be introducing an online delivery option as convenience becomes an increasingly crucial element of customer loyalty in a hyper-competitive atmosphere.
Kroger Ship will launch in Cincinnati, the company’s home town, as well as Houston, Louisville, and Nashville. It will expand to other markets over the next few months. Kroger is the biggest grocery chain in the country by revenue, running 2,800 stores.READ MORE: Remains Found Near Paul Quinn College ID'd As Missing Dallas Executive James Alan White
Delivery is free for any order with a tab exceeding $35.00. Smaller deliveries are $4.99 per order.READ MORE: Dallas County's Pop-Up COVID-19 Vaccine Clinic In Deep Ellum Just Right For Friday Night
Kroger is also toying with other technologies, in hopes of gaining an edge. It revealed in June that it was testing grocery deliveries with driverless cars.
Amazon is a huge threat to grocers because it is so convenient. But Kroger and other retailers are catching up.MORE NEWS: Brazos River Authority Issues Warning About Potential Danger Of Algae In Lake Granbury
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