NEW YORK (AP) — J.C. Penney will no longer sell major appliances, ending its three-year run.
The Plano-based department store chain also says on its company blog that furniture will only be available on its website and in Puerto Rico stores.READ MORE: Fugitive Sought For Sexual Assault Of A Child Arrested At Juarez Lincoln International Bridge
The move marks the first major initiative by the company’s new CEO Jill Soltau to try to turn around J.C. Penney’s business.READ MORE: Governor Abbott Says 'Biden Administration Is Man-Made Disaster Of Inhumanity' Regarding Del Rio Border Crisis
Sales of appliances will be discontinued as of Feb. 28. The company says it wants to go back to focusing on its heritage of fashion and home furnishings, which carry higher profit margins.MORE NEWS: Warrant Issued For Dallas Police Officer Jacob Hughes, Accused Of Fabricating Evidence
Under its former CEO Marvin Ellison, J.C. Penney returned to selling major appliances after 33 years to decrease its reliance on fashion and respond to shifting consumer habits.