Modelo Inks Multimillion Dollar Ad Deal With UFCUFC has struck a multiyear deal with Modelo Especial that will make the Mexican import the official beer and malt beverage of the world's largest MMA company. Anheuser-Busch has held that title since 2008.
Anheuser-Busch Hears Feedback, But Stands By NFL DealAnheuser-Busch, one of the NFL's largest advertisers, is taking feedback from consumers about recent national anthem protests. However, the company stands by its sponsorship of the league.
Anheuser-Busch Delivering Canned Water To Arlington Red CrossAnheuser-Busch recently announced that they had stopped canning beer at their brewery in Georgia to produce cans of water to ship to victims of Hurricane Harvey. Well, today three truckloads of water will roll into Arlington.
Gold Bud Light Cans Offer Chance At Lifetime Super Bowl TicketsBud Light is offering beer drinkers who find special gold cans a chance to win tickets to the Super Bowl for the rest of their lives.
Budweiser Becomes "America" On Cans & Bottles Of BeerThere's no trademark on America and one company is taking advantage of the fact. Budweiser will rename its beer "America" this summer and alter its labels with images and phrases affiliated with the republic.
Beverage Company Packs Meal Bags To Fight Hunger In DallasAnheuser-Busch partnered with the North Texas Food Bank to deliver meals to families who need them.
Texans RB Foster Fires Back At Anheuser-Busch's NFL CritiqueTexans running back Arian Foster is firing back at Anheuser-Busch after one of the NFL's biggest sponsors expressed displeasure at the recent controversy in the league.
Anheuser-Busch "Disappointed" In NFLAnheuser-Busch's sponsorship fees alone are worth an estimated $50 million a year, according to sponsorship consultancy IEG.
Soon Available In Texas: Montejo Beer Imported From Mexico Hoping to tap the fast-growing Hispanic market and please the palette of those who enjoy authentic beer from south of the border, Anheuser-Busch is importing its first Mexican lager to Texas and few other states in the U.S.
Water Woes Force Brewers To Tighten TapsSome of the largest brewers in the U.S. are trying to reduce their water-to-beer ratio as drought and wildfires threaten the watersheds where they draw billions of gallons every year.
Armstrong's Original Bike Shop Still Standing With Disgraced CyclistRichardson Bike Mart is the shop that became famous as the source of Lance Armstrong’s first bike. And like so many cycling fans, store manager Woody Smith was saddened to see Lance Armstrong's legacy disappear in the midst of a doping scandal.
"Grab Some Buds" National Happy Hour