New Coke Is Back And It's All Because Of "Stranger Things"New Coke, one of the biggest marketing flops in American history, is returning as part of a promotional campaign tied to "Stranger Things."
Coca-Cola Raising Prices Because Of Aluminum TariffsCoca-Cola has hiked up the prices of its carbonated drinks because the recently enacted tariff on imported aluminum has made Coke cans more expensive to produce.
Coca-Cola Says Diet Drinks Doing Better After RevampCoca-Cola said that its diet drinks are selling better after undergoing some image changes. Coke Zero was changed to Coca-Cola Zero Sugar, and Diet Coke received new can sizes and flavors.
Coca-Cola May Get Boozy With Bubbly Alcoholic Drink In JapanCoca-Cola said that it is experimenting with a canned beverage in Japan that would be a mix of sparkling water and an alcoholic drink. The company declined to say when the drink may launch.
Diet Soda Makers Sued Over "Misleading" AdsSeparate lawsuits filed against Coca-Cola, PepsiCo and Dr Pepper Snapple Group allege the companies marketing of diet sodas deceives consumers.
Coke Zero Getting Makeover In AugustCoke Zero is getting revamped as Coke Zero Sugar. The new name is intended to make clearer that the drink has no calories, and a new recipe is intended to make the drink taste more like regular Coke.
Companies Not Shying Away From 'Redskins' NameThe Redskins have announced a new long-term deal with PepsiCo, an agreement that shows how big companies are unconcerned about the NFL team's controversial name.
Coke Says It Supports WHO's Sugar GuidelinesCoke says it supports the World Health Organization's guidelines for limiting added sugar, as the company works on repairing its image in public health circles and reshaping its business.
Coca-Cola Pitches Pairings From Ramen To LobsterWhat beverage goes best with anything from lobster to ramen? Coca-Cola wants you to think of soda. The company is trying to sell more of its flagship beverage by suggesting that the cola can accompany a wide range of meals.
Andra Day To Appear On 40 Million McDonald's CupsAndra Day's image and lyrics from her standout single "Rise Up" will appear exclusively on more than 40 million cups at select McDonald's restaurants throughout the country, officials said Monday.
Coca-Cola Cans & Bottles Getting MakeoverCoca-Cola said that it is giving cans and bottles of its sodas a makeover, with plans to unify the appearance of regular Coke, Diet Coke, Coke Zero and Coke Life. The company is still testing its options. No changes are planned for the U.S. this year.
Coca-Cola Consolidates Marketing For Most Well-Known DrinksCoca-Cola, under pressure as consumers shift away from sugary drinks, is unveiling a new campaign that for the first time unites its most well-known slate of drinks under a single marketing theme.
American FIFA Sponsors Demand 'Independent Oversight' Of ReformsFive of FIFA's sponsors have written to the executive committee of soccer's scandal-battered governing body demanding "independent oversight" of the reform process.
Emails Reveal Coke's Role In Anti-Obesity GroupA nonprofit founded to combat obesity said that the $1.5 million it received from Coke has no influence over its work. But emails show that the world's largest beverage maker was instrumental in shaping the Global Energy Balance Network.
Keurig Introduces 'Kold' Beverage MachineMaking a glass of Coke at home will soon be possible, if you don't mind paying more than $300 for a machine.