NCAA Board Makes 'Unprecedented' Move Supporting Name, Image And Likeness Compensation For AthletesAs the novel coronavirus continues to negatively impact intercollegiate athletics, the NCAA is moving forward with a plan to allow college athletes to earn money for endorsements and a host of other activities.
Cowboys Say They Have NFL's 1st Sponsorship Deal With CasinoThe deal with WinStar World Casino and Resort in Oklahoma was announced Thursday.
PGA Says Colonial Will Go On As Sponsor Question LingersWith lingering questions about the status of Colonial's title sponsorship, the PGA Tour says the historic tournament will be played as scheduled in May.
Dallas Holiday Parade Deadline ExtendedDallas Holiday Parade organizers tell CBS11 they now have two more days to reach a more than $370,000 sponsorship deadline.
Target Ends NASCAR Sponsorship With Chip Ganassi RacingTarget had served as the primary sponsor for Cup driver Kyle Larson since his debut in 2013. The 24-year-old Larson has emerged as one of the brightest young stars in NASCAR and has two wins and nine top-10 finishes this season.
UFC Will Issue Uniforms To Its Fighters Next YearUFC fighters will wear uniforms made by Reebok next year after the promotion agreed to a sponsorship deal with the sports apparel company.
Anheuser-Busch "Disappointed" In NFLAnheuser-Busch's sponsorship fees alone are worth an estimated $50 million a year, according to sponsorship consultancy IEG.
Nike Announces Sponsorship Deal With McIlroyMcIlroy officially made the switch to the swoosh on Monday as Nike confirmed one of the worst-kept secrets in golf, announcing it had signed a multi-year deal with the top-ranked Northern Irishman.
Texas Parks Seek Corporate PartnershipsThe Texas Parks and Wildlife Department is seeking official corporate partnerships for the first time as it struggles with budget cuts, drought and wildfires.
FC Dallas Signs Deal With First Jersey SponsorThe front of FC Dallas jerseys will now display the AdvoCare logo through a sponsorship deal with the Texas-based nutrition and fitness company.